Interactive features showcase direct solutions for cable processing
To meet the demand for maximum accessibility, JOKARI is implementing innovative formats on its new corporate website, such as "Why to Buy" product videos and a direct chat function. The goal is to digitally map the valuable contact with users, customers, and partners. According to a recent IFH Cologne survey, 67 percent of users want authentic product tests from real people and employees – a need that few websites currently address. "Our website is one of our most important external business cards," explains Frank J. Goebbels, Managing Director of JOKARI GmbH & Co. KG. "Users and partners should not only find information here, but also have an authentic user experience – regardless of the device they are using. Personal, on-site contact isn't always possible. With the interactive, digital features, we are creating solutions for the necessary proximity. Website visitors should feel that they will receive immediate assistance with any challenges they may encounter in the field of cable processing."
New Content Format: Why to Buy
A key element of the website is "short form content," a concept also familiar from influencer marketing. Each product page features a vertical video in which JOKARI employees and influencers (practicing electricians) briefly and concisely explain the advantages of the wire stripping tools. These videos follow the motto "From professionals for professionals," are written in simple language, and are available in several languages.
Additional features offer expert assistance
The intelligent search function, which learns with every input, and the redesigned FAQs with frequently asked questions ensure quick answers. The revised cable database allows product searches based on cable types with thousands of entries – the right wire stripping tool is just a few clicks away. The offering is complemented by a notepad function and optimized dealer redirection for a seamless customer journey.
The focus is on the target group: They often use their smartphones on construction sites to quickly search for the right tool for their specific cable-related challenge.
The new website is now available at www.jokari.eu.