Made in Germany - at JOKARI, this world-renowned designation of origin is not a long-term corporate strategy, but a company philosophy that has been lived out in all areas since the company was founded in the 1960s. “All entrepreneurial decisions are based on the values we live by as a German family business and are aimed at the long-term preservation of our company," explains Carsten Bünnigmann, Managing Director of JOKARI GmbH & Co. KG. Although we have always incorporated the topic of “Made in Germany” into our communication, we have never given the whole thing the significance it actually deserves.
The focus of the campaign: Experiencing JOKARI up close
The marketing campaign is designed in such a way that in the core period a background noise is always noticeable through all actions. In the foreground of all activities is the "experience close up" feeling. The aim is to directly emphasize what is behind the JOKARI brand and what effects the aspiration "100% Made in Germany" has on all areas of the company.
For example, a series of topics will be implemented that will highlight in detail how the products are manufactured, how and where the raw materials are sourced, or what efforts the company is making in terms of sustainability and social commitment. This provides a deep and unique look behind the scenes of this Münsterland company. One highlight of the campaign is also an event at Light & Building (Frankfurt, Germany): Here, interested parties not only have the opportunity to test all products live, they will also benefit from great promotions and competitions that will be realized on the occasion of the campaign.
100% Made in Germany: More than just a corporate claim
Since its foundation in 1969 by master electrician Josef Krampe, the company has remained true to this essential orientation. JOKARI authorized representative Frank J. Goebbels explains: "The company is committed to its responsibility and obtains all raw materials completely from Germany. In addition, the entire production process - from product development and production to warehousing and logistics - takes place at the Ascheberg company site. But social commitment is also an issue we are engaged in, for example by supporting workshops with handicapped people for the pre-assembly".
Tools with worldwide reputation
Germany is known worldwide as one of the leading technology regions in Europe - so, the perception and acceptance of German products and brands is correspondingly high. Due to the stable JOKARI partner network, which requires continuous maintenance, the stripping expert is familiar with the national electrical and tool industries, especially in Europe, Asia and North America. This is not the only reason why numerous discerning customers around the globe trust the brand JOKARI. The premium quality speaks for itself and convinces professional users every day in use under the most diverse requirements and applications.